May 19, 2022
In Welcome to the Forum
Their campaign video looked like a Hollywood production . But apart Latest Mailing Database from the slick images, this video also makes clever use of various heuristics. The main one is the ingroup/outgroup principle that is used. Here you frame Latest Mailing Database the opponent as from a different (and worse) group than your own group. The VVD presents itself here as an ingroup of problem-solving entrepreneurs, and their competitor as grumbling civil servants. In addition, at the end of the video, VVD celebrity and former mayor of Rotterdam Ivo Latest Mailing Database Opstelten is also taken out of the stable. Clever use of the authority heuristic. We accept a message more quickly from Latest Mailing Database people whom we attribute – in whatever way – authority. Just think of the commercials with “dentists recommend this toothpaste”. D66: All balls on Kaag D66 only puts the heavy guns in these elections: all the balls on Kaag. The campaign team is convinced that the D66 voter will Latest Mailing Database come out of their house to vote for the party of the current Minister of Finance, the table dancing winner of the last parliamentary elections. T Hey are clearly involved in authority bias , or the effect that people Latest Mailing Database tend to attribute greater accuracy to an authority figure's opinion (not related to its content) and to be more influenced by that opinion. We also call this heuristic 'the lab coat effect'. People in a white coat are more likely to be believed in their opinion about Latest Mailing Database something, say, medical, cosmetic or scientific. Just think of all the old toothpaste commercials in which an often white man in a white coat promotes the toothpaste.