Apr 18, 2022
In Welcome to the Forum
Jakob Bak, co-founder of Adform, explains Indonesia Phone Number List why this is a crucial milestone: “With very high usage of Safari and Mozilla in markets like the Nordics and Germany, the result is that we are now close to buying the same number Indonesia Phone Number List of impressions based on First -party IDs that are in third-party cookies. We expect first-party IDs to outperform third-party cookies this year. That said, adoption rates between Indonesia Phone Number List countries vary significantly, and while publishers have already shown that they are prepared. Now we need buy-side to accelerate Indonesia Phone Number List adoption, so we're asking CMOs to lead the initiative. Following the rapid adoption Indonesia Phone Number List of first-party IDs by publishers, the time has come for brands to start Indonesia Phone Number List exploiting traffic from Safari and Mozilla, while also learning how to use publishers' first-party IDs in third party data location. It is not a simple change and it cannot be done at the last moment . Digging deeper into the data, most of the Indonesia Phone Number List that have started sharing First-party IDs with Adform do not do so for 100% of their traffic, and while European publishers have shown success, there are differences between Indonesia Phone Number List regions. For example, while more than 70% of large US publishers are passing Indonesia Phone Number List First-party IDs, the overall volume of IDs is still less than 20% due to the fact that in most cases it is a small part of their traffic.