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Rumi Akter
Apr 05, 2022
In Welcome to the Forum
Hopefully you will look at the coming week on Sunday evening very differently and you will ensure (more) job satisfaction. When creating social content, you naturally Email Database want your followers to like and share the post and not scroll past it. You want them to be triggered to read your post and click on the link you posted. Which factors are important here? A few months ago in this series I shared an interesting study by Socialinsider into which content ranks well on LinkedIn Email Database and what factors play into this. For example, it turned out that messages that do not contain a link score best on the platform. The researchers were curious whether this also applies to other social media platforms. With what type of content do you ensure a high engagement of your followers? Do Email Database messages without links score better on other platforms or is posting a link better for a high reach? Add link or not? To answer these questions, they recently delved into data from the popular platform Email Database Facebook. For the study, 51,054,216 Facebook messages from 172,338 company pages were analyzed. And guess what? Adding a link to your Facebook post cuts engagement in half. Engagement of your Facebook post when you add a link. What type of content scores well? Furthermore, it appears that of the types of content, an album message Email Database scores best, regardless of whether it contains a link or not. Such an album post is a post with several photos. The Facebook post that works best: an album post. Post links in comments As Email Database with LinkedIn's analysis, it also appears that the vast majority of companies at Facebook do not place links in comments of a message. Possible reasons that the researchers indicate is that companies are hesitant about this because it can not appear professional or that the reactions are overlooked.
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Rumi Akter

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