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Rupa Islan
Jul 30, 2022
In Welcome to the Forum
It is said that NetEase's follow-up culture was formed spontaneously at first, not the result of deliberate product design. If we go back, it may be attributed to the spoof and irony topics launched by NetEase News around 2005, which are most similar to NetEase's follow-up style. Its hierarchical building form inherits the UGC ecological Buy email list characteristics of BBS in the Internet age, which makes news topics more continuous, and product activity and user stickiness are enhanced. In 2008, follow-up became the most important news product of NetEase. At the same time, the content of NetEase's follow-up was widely spread on 163 sites, QQ groups, and Douban groups. It can be said that NetEase's follow-up has made NetEase news, so that many years have passed, netizens still leave messages under the special topic of NetEase's follow-up year-end planning in 2008. 2. Cultural phenomenon "Southern People Weekly" mentioned in one of the "100 things that make life better in 10 years", "How high the IQ of netizens is depends on NetEase's building group." During the first ten years of NetEase’s post operation, countless “news critics” who buried the people were gathered on the network, and a group of “celebrity bosses” emerged, cultivating a unique Internet culture and becoming the backbone of Chinese netizen ecology. One side miniature. joke culture. The famous old man and poor nun (representing disadvantaged groups), who were good at "advanced black" language skills, were sought after for their humorous and sharp follow-ups. The director and Xiao Li (representing ZF officials) vividly restored the official atmosphere for the entertainment of the majority of netizens.
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Rupa Islan

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