Preferences purchase history and other information about the client. Recommendations on the home page We give recommendations in the product card By going to the card and showing interest in a certain position of the catalog, the client demonstrates his preferences. On their basis, he can be offered related products and alternative (similar) catalog items. But in the desktop and mobile versions of the Eldorado online store, these blocks are located differently. In the desktop version of the site, a selection of related offers is displayed under the information about the product, in the card of which the client is located.
The mobile version, the related products block is located at the bottom of the page after the reviews of other customers. For example, if a customer is viewing a TV card, they can see antennas and mounts in the accompanying recommendations — everything you need to install a new TV and watch your favorite TV shows. Recommendations in the Latest Mailing Database product card A selection of similar products will help you move to the next stage of the sales funnel if the product from the card for some reason did not suit the buyer. Blocks of alternative recommendations on the desktop are located at the bottom of the page.
IN the mobile version they are located immediately below the product description of the card and the listing of services. Recommendation of alternative products We help you find the product you are looking for If the buyer turned to the search bar, it means that he has a formed request: he is looking for certain products and put them in the basket. Additional motivation to buy can and should be used: offer other products that may be of interest to him. Therefore, both on the desktop and in the mobile version of the site, on the search page for each client, a selection of personal recommendations is formed.