Create a product with the global market in mind and 24/7 availability. Media monitoring is our core business, but not the only one. We want to offer our clients not only data, but also their analysis. We aspire to be advisors, not just data providers. Therefore, in content analysis, we launched CAWI last year. In 2016 we will add IDI and FGI. We provide data to the largest consulting and research companies in Poland, we also prepare infographics, media reports and whitepapers for the largest brands. From the technical side, we are constantly working on the scope of collected data - at the moment we are monitoring over 10,000. Polish and over 140 thousand. foreign websites. The number of collected social media sources is in the millions, and the growth is exponential.
We already have over 5 billion documents in the index from all media. Certainly in 2016 we will continue to intensively develop our panel - there will be new functions and new layers of data presentation. We have recently added AVE, author gender and metadata (social reach) to previously available metrics such as share India WhatsApp Number List of voice and share of discussion. In 2016 we will add more new functionalities. We try to be fast, flexible and listen to customer needs. Thanks to this, for years we have had a very low, perhaps the lowest, customer turnover rate on the market. Data quality is our priority.
We are determined to continue to be the market leader in this respect. Efficiency, stability, speed, coverage are the key words in our view of the development of the tool from the technological side. of sales leads and optimize conversions, we compare CTRs and CPCs on different channels. On this basis, we select channels for activities depending on the needs; some give better range returns and others per lead.