On November 11, 2018, Sohu Product Manager Challenge Competition. At that time, the idea of our group was: to provide an information app for niche music lovers, and to analyze and analyze, it always felt wrong. First, we are like this. Dismantling of "Information for Niche Music Lovers": "Niche Music Lovers": What is Niche Music? How to define it specifically? What are the characteristics of niche music lovers? Why do you need information? What pain points do they have now? What is the current solution? "Provide": who provides? PGC? UGC? or UGC+PGC? "Information": What kind of information? Song creation process, concert information, playlist recommendations, etc.? We have been tangled up and down, we have overlooked an important content, we first created a function - providing information, and then based on this function to mine the needs of users,
and then went to the circle of electronic music business email list enthusiasts, and established the "Music Planet" project, which is here, Solidify the "Shimmer" app. Product Overview Slogan: Watch movies to make friends Product positioning: a social software specially created for people who pay attention to spiritual communication Product Category: Social product description: No matter how small your hobby is, there will always be friends waiting for you here. We firmly believe that there are some souls similar to you in this world, who are looking forward to a wonderful encounter in the shimmering theater. User portrait Let's look at these two stories: Lu Mingfei graduated from university for six months. He works in Beijing, an Internet company, and he has a lot of overtime. He has a 996 working system.
He basically has no time to rest during the day. I just want to rest and don't want to do anything else. Today, Lu Mingfei was lying in bed as usual, just thinking about it, six months after graduation, he didn't have time to find his girlfriend. The last time we met was when we graduated. At that time, we fantasized about the future together. He worked hard, and she Continue to study and grow old together. However, the relationship between the two seems to have undergone a subtle change after only six months. The topics between the two sides are not as much as before, and the joint activities are also much less. Lu Mingfei turned on his mobile phone and saw Meituan's push, " "The Unknown" is launched today, come and watch the movie." I can't help but miss the time I used to watch movies with my girlfriend...