Because we don't read on the internet. We scan. And when it comes to scanning, we just take pictures more easily. Therefore, if appropriate, include an image in your article to break it up. But please don't come hell or high water. 3. Awe, laughter and entertainment are the strongest emotions As I mentioned before, we humans are emotional beings. Take a look at this graph: popular-emotions Here the study by Jonah Berger and Katherine Milkman closes again. We have a lot of overlap: awe Laugh Entertainment Other Joy Fury Surprise sadness Make sure you create positive rather than negative content and don't forget about emotions altogether.
We love sharing lists and infographics content-type After the infographics come the List Posts , then the Why, the What, and the How You articles. But why do lists and Israel phone number list infographics work so well? Because these are easy to scan and because we can estimate how much content will be delivered and how much time it will probably take us. But I wouldn't be so strict about that. I recommend a healthy mix of everything. In particular, "like you" articles are more likely to overcome a problem your reader is having rather than going viral.
And that makes for a completely different relationship with your reader. 5. 10 is the magic number for lists List posts with 10 items received the most shares on average. Why? Because 10 is the perfect number to read. 10 still communicates a certain value, but it's not as much as 100. If there were 10 elements, I would still read every single one. I have “no time” for 100. In second place was the 23. For whatever reason. I advise you to keep the numbers in mind, but not stick to them 100%. Just take as many points as you currently have. 6. We share content when it exudes trust This is exactly why good design and good formatting are so important. If your blog doesn't convince at first impression, then you've already lost.