Of course this primarily affected the learning therapies which we had previously only carried out on site. So it was about finding technical solutions to carry them out online and of course we first had to convert the therapy concept to the online area. Luckily our learning material was already available in digital form but we still had to find ways to transfer these therapy sessions to the online world. In total we were able to start online therapy after three weeks. And that has helped our customers and their children but also us as a company. We also see our headquarters as a support point for our franchise locations for which we provide marketing materials and online services. We also work with Uberall and such tools for directory management are of course helpful Sometimes the first thing that came up was how we can inform customers about questions such as Are your opening hours still okay What are the current corona conditions – and the like.
That was mostly on my desk to coordinate. And that worked whatsapp mobile number list very well because we were able to quickly give the customers the information they needed. This is particularly helpfulin cases where people specifically ask for opening hours for example. How did you keep in touch with customers to inform them What are or were the successful channels and means for you Right from the start we looked for resources. First of all of course to stay in touch with existing customers. It has to be said that the close therapeutic relationship is very important here. I would therefore almost assume that in the area of therapist in to child a lot happened on the personal way to keep in touch by phone email messenger and so on.
We also wanted to communicate with our customers as a community and were looking for solutions. One thing that then came to our minds was to start a podcast. The podcast was a very important means of our communication channels to address current topics and to focus on them How can I support my child with homeschooling for example. The podcast is primarily aimed at parents but also at multipliers i.e. teachers. This was a very good way to stay in touch with our customers during this difficult time. Podcasts have been a strong trending topic for some time. How did you implement this organizationally We worked with an agency from the start because we are a rather small team. We had previously had good experiences with a film agency and approached them very pragmatically we worked out an editorial and production plan with the agency and prepared the topics in such a way that we could efficiently produce several episodes in a row.