Let me first state that what I am talking about today is just a reference idea. It does not mean that you will be able to choose the right one according to what I said. After all, job hunting is a metaphysics, and it depends on fate. However, if there are some judgment ideas in the general direction, I still think that the probability of success will be higher.
It is also because I have been in 36氪 for a long time, and I have learned some perspectives from our media teachers to look at projects, tracks, companies, and trends. After summarizing, we will find that this methodology is also applicable to helping people in the workplace choose careers or Make career plans. Recently, the gold three silver four, the spring recruitment is also coming to an end, I believe that some students will get a lot of offers and are hesitant. Today, I will share some of my ideas for judging the company and product positions. They are roughly divided into: look at the company, look at There are three parts of industry and people:
1. Look at the company
1. Determine the company's financing round
Before the B round, and the most recent financing was 1 year ago, consider carefully. Start-up companies are in the angel and A rounds, and the investment institutions are all investment teams, so it is enough to be reliable. However, when it comes to the B round, it will start to verify the business model. If it fails to run, it will be difficult to make additional investment, and the risk of survival will be high. But there are exceptions, and some companies do not need financing because of sufficient cash flow. However, in a high probability, it is at least proven that it is recognized by the capital market after being able to raise to the B round, especially for the leading companies in the industry. The tools for inquiring about the company’s financing rounds include 36 krypton whales: rong.36kr.com, as well as IT oranges and causal trees.
2. Judging the strength of the company's investment institutions
The more famous investment institutions in the industry invest in projects, the greater the probability of subsequent survival. Because these Latest Mailing Database large institutions have rich investment experience and sufficient resources for post-investment management, they can help the company continue to grow. For example, the early innovation workshop, YC where Lu Qi is located, and well-known institutions such as Jingwei, IDG, and Sequoia. To learn more about the background of these investment institutions, you can search on venture capital websites such as 36Kr and the investment community. The tools for querying startup companies mentioned above can also check investment institutions.
3. Judging the business the company does, how much the Internet products can play in it
The closer to the core of the industrial chain, the greater the value of the product manager. In my previous article, I mentioned the value of product managers, which is closely related to the business the company does and the industry it is in.
Product-centric businesses mainly focus on social networking (such as Tantan, Momo, Maimai, QQ) and tools (such as Moji Weather, Youdao Cloud Notes, and mailbox products). In this regard, product managers can play a role. is the largest.
Most industries other than this, such as O2O, e-commerce, SaaS, education, community, media, OTA and other fields, are mainly business-oriented, and the role of product managers is to speed up business achievement and assist business. The relative importance of completing the goal will be lower.
But if you help improve the efficiency of the most core modules of the business, the importance is also very high. For example, Toutiao's advertising products algorithm products, such as retail business growth products supply chain products, such as online teaching tools products and sales CRM system products in the education industry.