content, improve its quality, and maybe add more content that readers will enjoy. Find a way to improve lightweight content — at an affordable price For this client's site, we took the content enhancement approach. The types of lightweight content we found on their website included: Product pages with minimal text (only one or two sentences with some bullet points) Pages whose content has been scraped and indexed on many third-party sites Image alt attributes without text and/or keywords.
Auto-generated title and meta description tags that were often missing targeted keywords Your site may have similar issues or may contain other types of lightweight content. Google's support topic on lightweight content lists these common forms: Automatically company employee list generated content Thin Affiliate Pages Content from other sources (example: scraped content or low-quality guest blog posts) Door Pages Resolving these content issues may involve any or all of the following: Delete pages or not index them Reduce the number of ads.
Add at least a few sentences of original text (on filter category pages, for example) Inserting relevant content from a database (in small doses) Revise title and meta tags to be unique and contain appropriate page keywords Added original text in alt attributes and image captions Completely rewrite the page Our client's site had a manageable number of pages (less than 500), so we started trimming. The SEO analyst first clarified the silo structure of the site, then prioritized the pages to review starting with the top-level pages for each silo. In batches of ten at a time