Using e-mailing is therefore a good method to prepare your customers and your e-commerce for the arrival of this long-awaited period for consumers. Take inspiration from the Sephora newsletter, for example. It identifies several good practices to be reproduced: The subject of the email mentions Black Friday and a promotion to encourage opening. The preview text is optimized by mentioning another promotion. The validity period of the offer is displayed; this encourages compulsive buying.
A counter runs in real time to prompt a rushed purchase. There is a call to action to encourage the purchase and facilitate it. Sephora emailing for Black Friday Source: Part of the fax list Sephora newsletter Use social networks Target your communication on social networks. During this period, you can take advantage of the various tools present on these networks. Take the example of lives, you have the possibility of establishing a speech of a few minutes in order to hold the attention of consumers, to attract potential prospects, but also to convince them to buy on your e-commerce site, because it is the one that offers the best offers.
It is also important to know that 58% of French people use social networks. More than half of the French population! Create loyalty offers The Black Friday and Cyber Monday period marks the launch period for end-of-year shopping. Therefore, there is nothing better than loyalty operations to give a boost to your e-commerce. It is by creating special offers that you will arouse envy in the consumer who will come to shop on your e-commerce because of the various advantages.