Last year, the annual revenue of cloud computing exceeded 17 billion yuan, mainly due to small programs, WeChat payment and wealth management. product. WeChat is indeed very tiring, to be both a father and a mother. However, it can be seen that Tencent's To B is serious. 05 To B ecology of unicorns In addition to the two giants AT, ByteDance has been unstoppable in recent years and can be called a "true giant". The To B layout of Baidu and Meituan is also remarkable. 1. Byte Beat To be honest, if it weren’t for the fact that during the epidemic, “Feishu” was not strong on the topic of online office traffic, and it was always compared by the media with Dingding and corporate WeChat, few people would have noticed Byte’s To B ecology. ByteDance-based products are similar to Baidu in terms of technology, temperament, and business model. Both have large traffic. Whether searching or algorithmically distributing content, they are not private domain traffic, but public domain traffic. Because byte series products are more energetic and younger than Baidu series, Baidu was successfully photographed on the edge of the beach.
Both business models rely on selling advertising for a living, so the advertising system is very important and the layout is very similar. Byte has Orange Station, Yuntu DMP, Feiyu CRM, Jade Bird MA, Xingtu, Jihe, Juju, etc. Baidu has Wutong Station, Star Gazing Pan, Jimuyu, Aifanfan CRM, Baiqingteng, Huishi, Hui Figure, Huihe, etc. We Media, Internet celebrities, MCN, and advertisers are the main users in the byte ecosystem. Therefore, Byte mainly focuses on the We Media layout of To B business, acquired the We Media content tool Curtain, and is the largest shareholder of Shishi Documents, and vigorously deploys education. In the field, the B-end business of Xuebajun was acquired. Although the data of Byte C-end products are very eye-catching, the growth hacking of its fans has little to do with To B products. A topical product like Feishu can only be regarded Phone Number List as a mild attempt by the Byte App Factory, and it may not be long before , the data will be discarded if it is not good, and we spectators do not need to take it seriously. 2.
Baidu In terms of advertising technology and data tools, Baidu and ByteDance are fully benchmarked. In addition, Baidu learns from WeChat and strongly promotes small programs. At present, Baidu’s small programs have more than 300 million monthly activities and undertake 30% of search traffic, but if most of the search traffic is pushed to its own Baijiahao, small programs, know, and library Ecology, Baidu can still be called a search engine, no wonder it is suspected that "search is dead". In fact, regardless of advertising technology or small programs, they are all to assist the realization of C-side traffic. Baidu's AI To B is its really important B-side layout. ①The self-driving Apollo platform aims to be an Android system in the automotive field. It mainly provides services such as autonomous driving, vehicle-road coordination, vehicle OS, and traffic control for car companies and governments. At present, there are 117 ecological partners, 36,000 developers worldwide, and have reached intelligent transportation cooperation with local governments in many domestic cities.