How many calls does it take to get in front of a decision maker?
The answer to this question depends on the size of the company you’re working with. If it’s a large company, you may have to have multiple conversations before getting in front of a decision maker. Conversely, if the company is smaller, you may be able to talk to a decision maker with your first call.
When is the best time to make a cold call?
Wednesdays between 4 p.m. and 5 p.m. is generally considered the best performing time for cold calls. You’ll want to avoid calls on Mondays and Fridays, when people will be less interested in a sales pitch as they are either returning from the weekend or mentally preparing for the weekend.
Where can I find some examples of cold calling scripts?
While plenty of scripts exist online, Cold calling company for windows and doors replacement Mailshake has provided a guide for creating your own cold calling scripts.
Is cold calling better than cold emailing?
Rather than relying more on one form of cold outreach than the other, your outreach strategy should be a hybrid of both, in addition to other forms of networking such as in-person events and social media. In addition to this guide, check out Mailshake’s Cold Email Academy to learn how cold calling and cold emailing can be implemented in the same strategy.