The number of interactions involved in different types of talents, and the monthly launch notes. Quantity, interaction volume corresponding to notes, calculation and estimation executive list of monthly delivery cost. [Not given in detail here] 3. Content analysis of body membrane industry Key words were captured for all the notes put in Xiaohongshu by the body executive list membrane to form a word cloud, as shown: Perform corresponding analysis on keywords: According to the frequency of keywords, that is, the demand points that users pay more attention to, sort from high to bottom.
Whitening At the same time, in order to judge the real needs of users and the amount of water put in by the industry, the comments corresponding to the executive list notes of the body film industry will be captured synchronously, and a word cloud map will be generated. Sort by the number of occurrences from most to least, corresponding as follows: Whitening Scrub executive list Body Mask Body Lotion Summer Sun Protection Mask Sensitive Skin … Comparing the keyword word cloud of industry notes with the word cloud of comment words, it is found that the overall words.
Have a high degree of overlap, indicating that these comments are spontaneously generated by users, rather than all brushed out. Such as "planting grass", "want to buy" and so on. This further confirms the real needs of users for body membranes. Take a executive list look as a whole: The core content of the body film industry is whitening, and other functions account for less. For example, exfoliation is 1/6 of whitening, cleaning is 1/10, moisturizing is 1/10, and moisturizing executive list is 1/20. From this, you can know what is the most important selling point in product promotion or product development. 4.